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The digital advertising landscape is constantly plagued by fraudulent activities that mislead both advertisers and publishers. This article delves into the advertiser platform checklist intricate world of ad fraud, offering a comparative analysis of prevalent tactics employed by malicious actors and outlining effective countermeasures to mitigate t
Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers concurrently place bids to acquire ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is displayed
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